ARCANE LAUNCH: WILD RIFT
JOIN OUR WORLD
goals
bridge the gap between Arcane fandom and Wild Rift to drive a bump in active players
launch Jayce & Caitlyn in Wild Rift
tactics
Two key visuals: one for Cait/Jayce, one for Jinx/Vi
UA creative
JOIN OUR WORLD
goals
bridge the gap between Arcane fandom and Wild Rift to drive a bump in active players
launch Jayce & Caitlyn in Wild Rift
tactics
Two key visuals: one for Cait/Jayce, one for Jinx/Vi
UA creative