BATTLE BUNNY 2022

SUIT UP FOR THE BEATDOWN

Launch of the thematic revamp of the “Battle Bunny” skin line, which took elements of the original and elevated it to our current thematic standards

Target Audience: Active anime fans, active champion mains

Needed an additional “refresh” phase as the skins would be revealed for an extra two weeks before they were available

ASSETS:

Event trailer —————————>

Social teaser mograph videos that introduce each character (1, 2)

Additional social teaser video in collaboration with CN team

Event hub with “Your Battle Animal” quiz

Cosplay guide (driven by Community team)